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Content Marketing Manager

Content Marketing Manager

Job Title: Content Marketing Manager
Location: Manchester
Industry:
Salary: £35,000 - £40,000
Start Date: ASAP
Contact Name: Gary Marshall
Contact Email: gary@caminopartners.co.uk
Job Published: May 02, 2018 10:42

Job Description

Are you a content specialist with a passion for writing? Are you looking for a new and exciting challenge? Does the sound of delivering a market leading content plan for a multi-disciplined recruitment group interest you? Do you want to join a group that focuses on creating innovative solutions for their clients?

Camino Partners are working with a forward-thinking recruitment company that is well established in the sectors that they operate in. This business pride themselves on their values & service and are passionate about all relationships with clients and candidates hence their success and reputation.  

The role of Content Marketing Manager will be focused on delivering a market-leading content plan for the group; ensuring targets are met and exceeded within the budgets defined by the Head of Marketing.

You will be working with an established marketing team.

KEY RESPONSIBILITIES:

Content

·         Responsible for all content marketing initiatives.

·         You will be targeted on improving website traffic, engagement, leads, conversations and attracting/retaining candidates.

·         Working with the team and other units of the group to deliver an effective content marketing strategy to meet business objectives.

·         You’ll need to create content to attract the right audiences and work closely with managers to improve conversions.

·         Always looking to categorise content performance and seek to find improvements on all content outlets. Basic SEO understanding will be beneficial.

·         Development of editorial governance so content is consistent with the brand.

·         Relationship building with key press contacts to improve PR coverage.

·         Manage all creative resources which will include designers, writers, and other agency personnel.

Communication

·         Build strong relationships with key stakeholders across the business, to gain confidence and consistency in the content plan.

·         Work collaboratively with the marketing team, pro-active with sharing ideas, successes, and opportunities.

·         You will ensure internal communication of new content before external promotion.

PERSON SPECIFICATION

·         2.1 or above in English degree or related degree i.e Journalism

·         Experience managing the content creation process

·         An editorial mindset

·         Ability to analyse and present content performance

·         Look at constant initiatives to improve content performance.