Growing your marketing department and choosing the right marketers to join your business can literally revolutionise your brand and more importantly drive revenue. There is much talk about marketers now having to be more like sales people, whilst those who are in business development roles are having to become more like marketers. It means that the marketing professionals you hire have to be able to understand the industry thoroughly and work collaboratively across your business.
Great skills are not good enough. Personality and cultural fit is as important. In an increasingly digital workplace, marketing professionals understand the importance of developing an attractive and reputable brand, but they also understand the levers that will transform those into sales. And whilst digital marketing is now a defining part of any strategy, traditional marketing is not redundant. Strong copywriting, event management and PR sit alongside SEO, social media and eMarketing.
Marketers will also help create a great employer brand; important at a time when many businesses report that attracting good people is very difficult.
We work together with our clients to make sure they have access to the best marketing talent in the industry, placing all roles from marketing assistant through to global marketing directors. But more importantly, placing people who you can trust with your brand's reputation.