I can understand the hordes of consultants descending on high-profile industry events and gala dinners, business cards at the ready, industry gossip tripping off their tongues. They are there to grow their influence – networking for them is a crucial part of their job, online and offline.
For the leaders of recruitment businesses, however, there are different reasons to network.
If their recruitment focus is very niche, it makes sense for them to frequent the industry events, to network with their key clients and prospects. But what about networking within their own sector? Recruitment leaders have a whole lot of other worries, namely running a business in a highly competitive market…. Did you know that the number of recruiters grew by 20% in the UK from 2014-2015?
Recruitment leaders want to compare notes with other recruitment leaders and sector experts.
You might think that they wouldn’t want to confer with competitors, and this is true to some extent, but it isn’t hard to find those who don’t compete against you. In a room of 100 people, and given recruiter will probably only have 5-10 true competitors; the rest are potential allies and confidants with whom they can share ideas and best practice.
Running any kind of “sales” business can be lonely, so discussing the merits (or otherwise!) of the latest piece of government legislation or the incessant advance new technologies is a great way to learn from others. There is nothing like a sympathetic ear when you have common management challenges.
Lots of questions are raised, but maybe not so many answers.
This is where the second requirement for networking comes in. Recruitment business owners need to be networking with the various recruitment service providers. From contract finance to social media, technology solutions to training providers, each contact can add their own unique spin on where the industry is headed and how recruiters should be positioning their business. Recruiting is a complex business these days, and there are many aspects to get right.
The most successful recruitment leaders are proficient peer-to-peer networkers. They are happy to share information and in return they stay at the cutting edge of their industry.
Now comes the shameless plug, but I’d like to think that my blogs thus far have been reasonably informative, so I hope you’ll forgive me. Camino actually run regular networking events for recruitment leaders. We have a “Camino Cabinet” of industry experts to offer valuable advice, and I would like to think that the (exclusively) senior attendees leave that little bit wiser. Click here for more information.
Networking should not be a chore, it should be enjoyable, and there should be a tangible transfer of relevant knowledge between all concerned. We do our best to provide a top-class event as we too want to do our bit to help our great industry to flourish.